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Areas : Human computer interaction , user experience research, design  .  
                Generative research, UI design

Swish Finance App (Inmobi Technologies )

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About the project 


Overview: 

Swish Finance for Inmobi was conceived as a new offering to the Swish Group of Products.Swish group of products function in the USA market with 5+crore active user base.Swish Finance was conceived to enhance the engagement with users, acquire new line of user profiles, in the end gloryfing the underlying Swish brand in Mobile Ad marketing.

Another objective was to create opportunities to Advertise through product based medium.

Requirements : 

1. In order to enhance the product engagement with the user, we had to think of new     

    conception. This initiative was a part of engagement enhancement.

2. Gather insights from Users on the features feasibility and adoption.

My Role & responsibility  : 

UX designer 

Team & Engagement  : 

Product manager (1) , Principal Designer, (1)  Visual designer (1), Software developer(2) , Lead researcher, UX designer (2)

Designing for ? 

USA based Users for all age group. 

B2C User base 

Project Scope 

IDEATE CONCEPTS

DETAILED DESIGN

USER TESTING, USER FEEDBACK

Sneak-Peak into Design artefacts 

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